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Strategy

The Rainmaker

Published June 30, 2026 in Strategy • 1 min read

Professor Stefan Michel prepared this case for class discussion, not to illustrate the effective or ineffective handling of a business situation.

Gemini AI was used for case ideation and editing, but not for writing. The author assumes responsibility for all content. The names of all protagonists and the company name have been disguised.

Authors

Stefan Michel

Professor of Management, Dean of Faculty and Research

Professor Stefan Michel‘s primary research interests are AI’s impact on strategy, pricing, and customer-centricity. He has written 13 books, numerous award-winning articles and ranks among the top 40 bestselling case study authors worldwide by The Case Centre. He is currently Dean of Faculty and Research at IMD. He co-directs the Breakthrough Forum for Senior Executives and is also Program Director for two IMD programs: the 10-day Breakthrough Program for Senior Executives (BPSE), guiding leaders in defining their next breakthrough; and Strategic Thinking, an 8-week online program with 1-1 coaching, helping professionals become better strategists while working on a concrete strategic initiative for their organizations.

Related

Strategy

The Rainmaker

Published June 30, 2026 in Strategy • 1 min read

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