Rui Meng

Rui Meng (MBA 2020) is Co-founder and Executive Board member of the IMD Luxury 2050 Forum. An expert on retail and luxury goods value chain and specializing in sales, digital marketing, strategic pricing, and multi-channel retail. Rui served as the Head of Economic and Strategy at Yoox-Net-A-Porter, where she led economic insights, commercial planning & performance, and digital strategy. She started her career with IKEA, with over 15 years of international professional experience, she held key positions at IKEA, notably as Commercial Director China, spearheading user-centric retail transformation and brand development. Result-oriented with a strategic mindset to grow people and business together.

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