Why future-facing luxury brands must favor excellence over perfectionÂ
What does it mean to be excellent, not perfect, in 2024, and why should luxury brands weave the answer into their strategy? ...
Author
Rui Meng
Rui Meng (MBA 2020) is Co-founder and Executive Board member of the IMD Luxury 2050 Forum. An expert on retail and luxury goods value chain and specializing in sales, digital marketing, strategic pricing, and multi-channel retail. Rui served as the Head of Economic and Strategy at Yoox-Net-A-Porter, where she led economic insights, commercial planning & performance, and digital strategy. She started her career with IKEA, with over 15 years of international professional experience, she held key positions at IKEA, notably as Commercial Director China, spearheading user-centric retail transformation and brand development. Result-oriented with a strategic mindset to grow people and business together.
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