Why future-facing luxury brands must favor excellence over perfectionÂ
What does it mean to be excellent, not perfect, in 2024, and why should luxury brands weave the answer into their strategy? ...
Author
Roberto Eggs
Roberto Eggs graduated in Economics and Management at the University of Fribourg, with subsequent specializations at the London Business School and IMD in Lausanne. He began his professional career at the Nestlé Group, taking on increasing responsibilities within the Group until he became Chairman and CEO of Nestlé Super Premium S.A. in 2008. In May 2009 he joined Louis Vuitton as President of the EMEA Region at the Paris office where he remained until April 2015. In May 2015, he joined Moncler as Chief Operating Officer to become Chief Marketing & Operating Officer a couple of years later. As of June 2021, Roberto Eggs serves as Chief Business Strategy & Global Market Officer of the Moncler Group. Roberto brings extensive experience in brand building, business development and innovation in the luxury field.
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