CHANEL Mission 1.5°: A sustainability journeyÂ
A series of watershed events forced CHANEL out of its comfort zone, culminating in the launch of CHANEL Mission 1.5°. With this new strategy, the luxury fashion house embarked on a journey...
13 hours ago • by Stéphane J. G. Girod, Rui Meng, Hui Zhang in Future of Luxury • 6 min read
Never heard of NIO? Those who haven’t are set to become few and far between, as the electric vehicle (EV) maker continues its fast and furious rise into the world’s top premium...
Continue reading11 July 2024 • by Stéphane J. G. Girod in Future of Luxury • 4 min read
A series of watershed events forced CHANEL out of its comfort zone, culminating in the launch of CHANEL Mission 1.5°. With this new strategy, the luxury fashion house embarked on a journey...
27 March 2024 • by Stéphane J. G. Girod, Roberto Eggs, Rui Meng in Future of Luxury • 6 min read
What does it mean to be excellent, not perfect, in 2024, and why should luxury brands weave the answer into their strategy? ...
17 October 2023 in Future of Luxury • 9 min read
Integrate disruptive technologies into your sustainability strategy and foster collaborations to drive growth and boost brand value in the context of climate change, said Marie-Claire Daveu and Jan Huckfeldt at the second...
10 September 2021 • by Stéphane J. G. Girod in Future of Luxury • 6 min read
The recent explosive growth of the NFT (Non-fungible token) industry has piqued the interest of many luxury players who are making their foray into the world. ...
21 April 2021 • by Stéphane J. G. Girod in Future of Luxury • 5 min read
Distribution changes are calling for luxury brands to become more comfortable with digital. However, physical distribution remains relevant, so the focus should be on connecting customers’ online and offline journeys to help...
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