Why future-facing luxury brands must favor excellence over perfection 

How can luxury harness technology to craft a more sustainable future?

17 October 2023 in Future of Luxury • 9 min read

Integrate disruptive technologies into your sustainability strategy and foster collaborations to drive growth and boost brand value in the context of climate change, said Marie-Claire Daveu and Jan Huckfeldt at the second...

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NFTs and luxury: What you need to consider for your brand

10 September 2021 • by Stéphane J. G. Girod in Future of Luxury • 6 min read

The recent explosive growth of the NFT (Non-fungible token) industry has piqued the interest of many luxury players who are making their foray into the world. ...

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Three steps to execute an augmented retail strategy in the luxury goods industry

21 April 2021 • by Stéphane J. G. Girod in Future of Luxury • 5 min read

Distribution changes are calling for luxury brands to become more comfortable with digital. However, physical distribution remains relevant, so the focus should be on connecting customers’ online and offline journeys to help...

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