How to harness the power of nonmarket strategy
Forward-thinking leaders proactively shape their external environment, turn uncertainty into certainty, and create substantial value in the process....
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Author
Michael Yaziji
Michael Yaziji is an award-winning author whose work spans leadership and strategy. He is recognized as a world-leading expert on non-market strategy and NGO-corporate relations and has a particular interest in ethical questions facing business leaders. His research includes the world’s largest survey on psychological drivers, psychological safety, and organizational performance and explores how human biases and self-deception can impact decision making and how they can be mitigated. At IMD, he is the co-Director of the Stakeholder Management for Boards training program.
Latest publications
6 new roles for marketing managers utilizing AI
As AI systems become increasingly adept at generating creative content across multiple modalities, Michael Yaziji identifies six new roles the marketing manager can undertake to become the orchestrator of an infinitely productive...