Mark Greeven is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organize innovation in a turbulent world. He co-directs our Building Digital Ecosystems program.
By putting the consumer’s needs at the center, China’s retail companies have rethought the value chain and reinvent the retail model, delivering a greater and more relevant retail experience to consumers, argued...
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The level of complexity and uncertainty in today’s global economy, and even within our own organizations, can feel overwhelming. Learning to create and orchestrate ecosystems can help, says Mark Greeven....
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