Unearthing the art of being competitive in a Chinese market
New IMD data will gradually shed light on sector-by-sector secrets of those firms reinventing themselves for the world’s second-biggest market with success...
Mark Greeven is Professor of Innovation and Strategy at IMD and co-directs their Building Digital Ecosystems program and Strategy for Future Readiness programs. Drawing on two decades of experience in research, teaching, and consulting in China, Greeven explores how to organize innovation in a turbulent world. He is ranked on the 2023 Thinkers50 list of global management thinkers.
28 August 2023 • by Mark J. Greeven in Asian hub • 4 min read
New IMD data will gradually shed light on sector-by-sector secrets of those firms reinventing themselves for the world’s second-biggest market with success...
18 August 2023 • by Mark J. Greeven in Competitiveness • 8 min read
Firms need to innovate to stay relevant, and Asia offers tremendous possibilities. But multinationals wishing to do business there face several challenges specific to the region. A new study by IMD and...
3 August 2023 • by Mark J. Greeven in Innovation • 7 min read
Providing it can avoid the perils of geopolitics, Chinese electric vehicle battery maker CATL has all the ingredients necessary to become a world-beating multinational, says IMD Professor of Innovation and Strategy Mark...
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