Can leadership be delegated to a digital self?
Can a CEO's leadership be delegated to an AI avatar? Explore benefits, risks, and guardrails shaping digital leadership....
by Katharina Lange, José Parra Moyano Published September 1, 2026 in Brain Circuits • 2 min read
Leading like a coach requires strong communication skills: asking good questions, resolving conflicts, and providing meaningful feedback. Yet many executives lack these abilities. Traditionally, the best way to develop them has been through human trainers who observe conversations and provide feedback. Given the capabilities of large language models, we wondered if AI-powered tools could become effective sparring partners for sharpening executive coaching skills.
We created a GPT-4-powered tool to provide feedback to executives and tested it with 167 global executives across industries. Our findings: AI-based coaching interventions can efficiently improve essential leadership capabilities.
AI tools can listen to conversations between an executive and someone else. Afterward, the executive asks the tool to assess their communication style. Specific questions yield better outcomes.
Ask AI to rewrite what you want to say in a variety of tones and voices. See which one works best for you.
Ask the technology to flag any phrases you rely on too heavily or any filler words that don’t add to your messaging.
Begin a conversation in one cultural context, then ask AI to interpret it into another. This can help uncover hidden assumptions – especially useful when working internationally.
Affiliate Professor of Leadership
Katharina Lange is Affiliate Professor of Leadership at IMD. She specializes in self-leadership and cross-cultural team leadership in times of change. Before joining IMD, Katharina led the Office of Executive Development at Singapore Management University, where she directed Open Programs such as ALPINE (Asia Leaders Program in Infrastructure) and the J&J Hospital Management Program.
Professor of Digital Strategy
José Parra Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving change, and was named on the Forbes ‘30 under 30’ list of outstanding young entrepreneurs in Switzerland. At IMD, he teaches in a variety of programs, such as the MBA and Strategic Finance programs, on the topic of AI, strategy, and Innovation. He is also the Program Director of Leading Teams in the AI Era Sprint.
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