Are you letting the machines decide your metrics?
AI can default to measuring whatever is easiest to find and simplest for another system to score, regardless of intent. Time for some human oversight, says Robert Vilkelis. ...
by Carlos Cordon, Konstantinos Trantopoulos , Michael R. Wade Published October 29, 2026 in Brain Circuits • 2 min read
Do not pursue AI for its own sake. Identify a critical, persistent challenge – supply chain volatility, quality issues, service bottlenecks – and focus initial AI efforts there. Ensure the technology can scale from proof-of-concept without prohibitive cost.
Create a dedicated team combining operations experts, data scientists, and IT professionals. This hub should identify AI opportunities, manage implementation, and align technical capabilities with business strategy.
Design AI systems to augment and empower the human workforce. Seek frontline input and delegate repetitive, data-intensive tasks to AI, freeing people for complex problem-solving, creativity, and strategic thinking.
These developments carry important risks that you need to anticipate, mitigate, and govern. Go through these questions to ensure you are managing the risks as you design your systems.
Insist on model transparency and establish validation frameworks for AI-driven decisions.
Corrupted datasets can lead to catastrophic flaws in supply chain or production outputs.
Leading with empathy and a clear reskilling strategy is essential to maintain morale and trust.
Scaling can lead to unexpectedly high recurring costs (particularly with GenAI.) A rigorous cost-benefit analysis is indispensable.
The COO who combines deep operational expertise with strategic AI understanding and human-centered leadership will drive the next wave of productivity, resilience, and competitive advantage.
Professor of Strategy and Supply Chain Management
Carlos Cordon is a Professor of Strategy and Supply Chain Management. Professor Cordon’s areas of interest are digital value chains, supply and demand chain management, digital lean, and process management. At IMD, he is Director of the Strategies for Supply Chain Digitalization program.
Advisor and Research Fellow at IMD
Konstantinos Trantopoulos is a Senior Advisor and Fellow at IMD. He works with C-level executives, boards, and private equity investors on the strategic, commercial, and operational levers that drive growth and enterprise value. His work focuses on investments, capital allocation, commercial diligence, market dynamics, and how new technologies and AI reshape value creation. His insights have been featured in Harvard Business Review, MIT Sloan Management Review, California Management Review, MIS Quarterly, Industry and Innovation, Το Βήμα, and Forbes.
Professor of Strategy and Digital
Michael R Wade is Professor of Strategy and Digital at IMD and Director of the Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.
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