Effective AI governance means knowing what to stop. CIOs should assess their AI portfolio consistently, scale initiatives that create value, and end those that do not

Brain Circuits

CIOs: Are you ready to kill your AI darlings?

Published November 10, 2026 in Brain Circuits • 3 min read

Not every AI opportunity is worth pursuing, and not every promising pilot deserves to be scaled. CIOs need a clear process for stopping those that are not delivering. 

Applying a disciplined approach to opportunities 

Many AI pilots are valuable. Many are duplicative. Some are potentially risky. The CIO must find a way to channel this energy productively, creating the structures, platforms, and governance mechanisms that allow promising pilots to be identified, assessed, and scaled with repeatability, rather than left to wither in isolation or grow unchecked without oversight.  

How to stop testing and start governing  

Consolidate in the early phases 

  • Rather than allowing every unit to run its own experiments in isolation, consolidating AI innovation in the early phases helps surface how much different parts of the organization have in common, and builds a shared foundation faster than a fully distributed model allows. 

Stop pilots that are not delivering 

  • Have a clear process for stopping pilots that are not delivering. Establish explicit exit criteria for every pilot at the outset, defining what would need to be true at each stage for the initiative to continue, and what would trigger a decision to stop.  

Provide a portfolio view of initiatives  

  • Establish a portfolio view of AI initiatives across the enterprise, applying consistent criteria around strategic fit, feasibility, data readiness, and expected business impact. This will ensure that energy goes into the initiatives most likely to generate lasting value.  

Build a robust value framework 

  • Underpinning all of this is the need for a robust value framework. Connecting AI initiatives to tangible business outcomes – whether revenue growth, cost reduction, risk mitigation, or customer experience improvement – will enable you to benefit genuinely from AI, rather than simply accumulate proofs of concept. 

Temper expectations 

  • Many AI pilots will fail. Many that succeed technically won’t demonstrate business value at scale. Temper unrealistic expectations, call out governance gaps, and keep the organization honest about what is working and what is not. Building this kind of credibility, over time, is worth considerably more than any individual AI initiative you could deliver. 

Key takeaway

Most large organizations have too many AI experiments and too little discipline around them. To move faster with AI, map the full portfolio, apply consistent criteria, and kill what is not working. 

Authors

Achim Plueckebaum

Achim Plueckebaum is an Executive-in-Residence at IMD. He is a global, entrepreneurial senior executive with strong experience in the life sciences industry, combining a highly successful CIO and business-leader digital/data career track, with additional experience in management and startup consulting and finance/M&A. Achim holds a master’s degree in information systems from Stevens Institute of Technology, USA and an MBA from the University of Giessen, Germany, and Napier University, Edinburgh, Scotland.
Michael Wade - IMD Professor

Michael R. Wade

Professor of Strategy and Digital

Michael R Wade is Professor of Strategy and Digital at IMD and Director of the Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.

Konstantinos Trantopoulos

Konstantinos Trantopoulos

Advisor and Research Fellow at IMD

Konstantinos Trantopoulos is a Senior Advisor and Fellow at IMD. He works with C-level executives, boards, and private equity investors on the strategic, commercial, and operational levers that drive growth and enterprise value. His work focuses on investments, capital allocation, commercial diligence, market dynamics, and how new technologies and AI reshape value creation. His insights have been featured in Harvard Business Review, MIT Sloan Management Review, California Management Review, MIS Quarterly, Industry and Innovation, Το Βήμα, and Forbes.

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