Why a price you can’t raise starts high
When firms can cut prices freely but struggle to raise them, they start higher to insure against being trapped tomorrow – even in competitive markets. ...
Author
Karl Schmedders
Karl Schmedders is a Professor of Finance, with research and teaching centered on sustainability and the economics of climate change. He directs the Strategic Finance (SF) program and teaches in the Executive MBA programs. Passionate about sustainable finance, Schmedders believes that more attention needs to be paid to on the social (S) and governance (G) aspects of ESG to ensure a fair transition and tackle inequality.
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Rethinking sustainability: Why customer value comes first
A new book challenges the conventional belief that sustainability alone drives customer purchases. In a webinar hosted by Karl Schmedders, the book’s co-author, Goutam Challagalla, explains how companies can make sustainability...