
AI and the CSO:Ā 7Ā ways to drive competitive advantage
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by Ben Bryant Published July 15, 2025 in Brain Circuits ⢠3 min read
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If you answered yes to any of these questions, it sounds like a fear of appearing vulnerable is making you hold back, which gets in the way of building trust. Follow these simple strategies to forge better connections with your colleagues.
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Through disclosure and revealing our vulnerabilities, we move beyond seeing each other as roles or figures of greater or lesser authority. By sharing something honest about ourselves ā something personal, for example, or how we feel in the moment ā we invite others to see us as humans with the same hopes and hang-ups as everybody else. However, trust isnāt unidirectional: for it to grow, we need reciprocal disclosure from the other person.
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Honest feedback can be painful to give and receive, and our fear of rejection or reprisal moderates it. Often, we soften or edit feedback because we donāt want to hurt someoneās feelings or provoke anger. How many times have you watered down your assessment of a colleagueās performance? Few of us enjoy giving or receiving critical feedback, but if we over-protect the safety of the relationship, we risk neglecting its need for truth, which is where trust can start to erode. Honest, reciprocal feedback in real time is a lynchpin of building trust.
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If we want to leverage the full potential of our relationships, we must continuously test and challenge each other ā but thereās a difference between provoking for the sake of it and asking hard questions to advance collaboration. Keeping our emotions out of our work is impossible, so if tensions arise, try saying, āLetās reset.ā This will create a space for more open and disclosing conversations.
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Oversharing or revealing too much can undermine your authority, and there will be times when circumstances dictate that you maintain some distance. Leadership is about building self-awareness and knowledge to figure out how much vulnerability you need to share and when you should maintain distance and contain your feelings, thoughts, and emotions. Paradoxically, containing and keeping a distance can also lead to others trusting you. This is especially important as a leader, where you might need to contain or hold the anxieties of your subordinates, as well as your own.
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Trust is foundational in leadership. It determines the quality of your interactions with colleagues and team members and the caliber of the work you produce together. Being able to share vulnerability in the right measure is critical to building that trust.

Professor of Leadership and Organization
Ben Bryant is a is a highly skilled educator, executive team coach, and speaker. He is Professor of Leadership and Organization at IMD in Lausanne and Director of theĀ IMD CEO Learning Center and the Transformational Leader program. He was previously the Kristian Gerhard Jebsen Chair for Responsible Leadership.

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