Are you embracing your inner founder?
HubSpot CPO Helen Russell argues that leaders need to adopt an entrepreneurial mindset and master three key skills to thrive in an AI-driven world....
The $2 hot dog strategy: Why AI can’t replace five-star service
August 18, 2026 • by Howard Yu in Artificial Intelligence • 7 min read • 
Audio available
AI is taking the effort out of professional services, and customers know it. Businesses must stop selling billable hours and start delivering unreasonable hospitality, writes Howard Yu....
Continue readingLatest
Share
AI keeps getting cheaper. Your bill keeps going up
AI is developing a “model-year” pricing dynamic, much like cars, with yesterday’s capabilities rapidly becoming commoditized, while this year’s frontier models stay expensive. Michael Watkins explains why and what this means for...
AI may write the recipe, but only we can taste the food
AI can optimize processes, but true leadership requires human judgment, says Shelley Zalis. Success depends on integrating machine intelligence with ‘soft skills’ like empathy and intention....
Audio available
How Swarovski used GenAI at scale to generate real profit
The Austrian crystal company achieved over 5% contribution to digital commerce with less than 1% of digital budget by emphasizing a value-first approach, its Chief Digital and Information Officer told IMD’s Luxury...
Building the brain vs. wiring the body: Why your AI strategy is obsolete
To unlock true competitive advantage, leaders must learn to integrate the refined intelligence of American AI models with the coordinating power of China. Howard Yu explains why most Western companies are on...
- Audio available
Learn Brain Circuits
Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
Explore Leadership
What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
Join Membership
Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.