Close

    Author

    Goutam Challagalla

    Goutam Challagalla is Professor of Strategy and Marketing and dentsu Group Chair in Sustainable Strategy and Marketing at IMD. His teaching, consulting, and research focuses on strategy with a focus on digital transformation, business-to-business commercial management, value-based pricing, sales management, distribution channels, and customer and service excellence. At IMD, he is Director of the Advanced Management Program (AMP), Integrating Sustainability into Strategy, and Strategy Governance for Boards.  

    IMD Faculty Biography
    IMD Publications
    Contact

    Latest publications

    Log in or register to enjoy the full experience

    Explore first person business intelligence from top minds curated for a global executive audience

    Get trial accessRegister NowSign in