From deepfakes to disease prevention: 7 AI trends driving business in 2024Â Â
IMD’s professors and expert contributors shed light on key trends that will shape the technological landscape in the coming year....
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Goutam Challagalla
Goutam Challagalla is Professor of Strategy and Marketing and dentsu Group Chair in Sustainable Strategy and Marketing at IMD. His teaching, consulting, and research focuses on strategy with a focus on digital transformation, business-to-business commercial management, value-based pricing, sales management, distribution channels, and customer and service excellence. At IMD, he is Director of the Advanced Management Program (AMP), Digital Marketing Strategies (DMS), and Strategy Governance for Boards.
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Integrating sustainability and strategy: 3 narratives for successÂ
15 November 2023 • by Frédéric Dalsace, Goutam Challagalla in Leading in Turbulent Times • 7 min read
The future lies in creating positive value equations for customers, showcasing how sustainability enhances traditional product benefits....
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