4 tips on marketing sustainable products
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. This short guide will help you target customers more effectively. ...
Goutam Challagalla is Professor of Strategy and Marketing and dentsu Group Chair in Sustainable Strategy and Marketing at IMD. His teaching, consulting, and research focuses on strategy with a focus on digital transformation, business-to-business commercial management, value-based pricing, sales management, distribution channels, and customer and service excellence. At IMD, he is Director of the Advanced Management Program (AMP), Digital Marketing Strategies (DMS), and Strategy Governance for Boards, and co-Director of the Integrating Sustainability into Strategy.
13 January 2025 • by Goutam Challagalla, Frédéric Dalsace in Brain Circuits • 3 min read
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. This short guide will help you target customers more effectively. ...
18 November 2024 • by Frédéric Dalsace, Goutam Challagalla in Brain Circuits • 3 min read
Sustainability is now a pivotal in corporate strategy. Focusing on these 'narratives' or approaches will help you integrate sustainability into your overarching business strategy. ...
7 May 2024 • by Goutam Challagalla, Frédéric Dalsace in Strategy • 7 min read
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...
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