Harnessing the metaverse: No strategy? No problem!
CEOs are faced by a myriad of technologies, definitions, and ideas about what the metaverse is, and what it could become. Rather than committing too early, the right strategy could be to...
Goutam Challagalla is Professor of Strategy and Marketing and dentsu Group Chair in Sustainable Strategy and Marketing at IMD. His teaching, consulting, and research focuses on strategy with a focus on digital transformation, business-to-business commercial management, value-based pricing, sales management, distribution channels, and customer and service excellence. At IMD, he is Director of the Advanced Management Program (AMP), Digital Marketing Strategies (DMS), and Strategy Governance for Boards.
5 September 2023 • by Goutam Challagalla in Innovation • 7 min read
CEOs are faced by a myriad of technologies, definitions, and ideas about what the metaverse is, and what it could become. Rather than committing too early, the right strategy could be to...
1 August 2023 • by Goutam Challagalla in Strategy • 7 min read
Elon Musk’s decision to rebrand Twitter as X has been widely mocked yet there are many valid reasons for companies to change their name, argues Goutam Challagalla....
16 December 2022 • by Goutam Challagalla, Frédéric Dalsace in Brain Circuits • 3 min read
It is important to understand the approaches you can take towards sustainability when crafting your business strategy....
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