4 tips on marketing sustainable products
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. This short guide will help you target customers more effectively. ...
Frédéric Dalsace focuses on B2B issues sustainability, inclusive business models, and alleviating poverty. Prior to IMD, he spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, Frédéric accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. At IMD, he is Director of the Integrating Sustainability into Strategy program.
13 January 2025 • by Goutam Challagalla, Frédéric Dalsace in Brain Circuits • 3 min read
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. This short guide will help you target customers more effectively. ...
18 November 2024 • by Frédéric Dalsace, Goutam Challagalla in Brain Circuits • 3 min read
Sustainability is now a pivotal in corporate strategy. Focusing on these 'narratives' or approaches will help you integrate sustainability into your overarching business strategy. ...
7 May 2024 • by Goutam Challagalla, Frédéric Dalsace in Strategy • 7 min read
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...
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