How to identify greenwashing
It's become clear that sustainability can be used as a powerful marketing tool, but how many companies are actually doing what they say? Here are some tools to determine whether an organizing...
Prior to IMD, Frédéric Dalsace spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, he accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. He is Co-Program Director of the Leading Customer – Centric Strategies program.
18 August 2022 • by Knut Haanaes, Frédéric Dalsace, James E. Henderson in Brain circuits • 3 min read
It's become clear that sustainability can be used as a powerful marketing tool, but how many companies are actually doing what they say? Here are some tools to determine whether an organizing...
2 August 2022 • by Arnaud Chevallier, Frédéric Dalsace in Brain circuits • 2 min read
Most leaders know to ask a lot of questions, but they don’t necessarily ask all the right types of questions. It’s important to understand if you are asking questions that will elicit...
21 December 2021 • by Knut Haanaes, Frédéric Dalsace in Brain circuits • 3 min read
Clarify your idea of a top-performing sustainability firm and compare it with the characteristics of those that are ranked at the top....
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