Case Study

Dollar Shave and Gillette (Mini case)

2 pages
June 2016
Reference: IMD-7-1811

This mini-case looks at Dollar Shave Club’s entry into the U.S. razor market. It challenges the students to examine Dollar Shave Club’s value drivers and business model. It also challenges students to respond to digital disruption from the point of view of an incumbent firm, in this case Gillette.

Learning Objective

How to respond to digital disruption as an incumbent.

Digital Disruption
Northern America, United States of America
Dollar Shave Club, Consumer Goods, Personal Care
Published Sources
© 2016
Available Languages
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