Case Study

Nestlé Ecuador (B): Finding a simple answer

5 pages
May 2014
Reference: IMD-7-1585

The (B) case shows the new executive’s diagnosis of the problems affecting Nestlé Ecuador. Chief among these problems is excessive amounts of complexity. There were too many products, too many people, too much process duplication, and too many strategic initiatives. The executive develops a plan to simplify the organization, and then rolls out a communication strategy to support the plan. The case ends with the first results of this initiative, which are mixed.

Learning Objective

How to simplify a complex organization. How to drive change through clear communication.

Keywords
Crisis Management, Complexity Management, Simplicity
Settings
South America, Ecuador
Nestlé, Consumer Goods, Food and Beverage
2012/2013
Type
Field Research
Copyright
© 2014
Available Languages
English
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