Hacking Digital
Book

Hacking Digital

336 pages
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Since the start of the Covid-19 pandemic, digital adoption has accelerated rapidly and is showing no signs of slowing. What was once just desirable is now an essential part of any competitive business, and the phrase “Digital Transformation” has become a corporate mantra in boardrooms around the world.

While most executives have moved past the initial excitement about what digital technologies can do to improve their organizations, too many are still struggling with how to respond.

Now a team of world-leading digital transformation experts has authored a practical new guide to show how businesses can achieve success in their transformation initiatives. Hacking Digital draws upon years of experience and insights from more than 1,500 digital leaders to uncover the 30 most common challenges, and provide a compendium of insights and best practices to follow.

Hacking Digital acts as a Swiss army knife for all things digital transformation, allowing readers to dive in and out when faced with specific implementation challenges, including:

  • Initiating digital transformation
  • Creating value in new ways
  • Setting up organizational dynamics
  • Leading people and organizations
  • Working with the outside world
  • Anchoring and sustaining performance

Packed with practical advice and tips to boost business performance, Hacking Digital is the go-to guide for business leaders looking to innovate and transform their organizations. The frameworks and roadmaps are an invaluable resource for any professionals looking to understand the how of digital transformations, from board-level sponsors of initiatives to students and professionals looking to build their know-how for an increasingly digital workplace.

You can also buy the book on Barnes & Nobles, Book Depository, Orell FĂĽssli and Routledge.
Publisher
McGraw-Hill
ISBN
978-1-264-26962-4
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2022 Axiom Business Book Awards (Bronze Medal)
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Authors
Professor Michael Wade
Professor of Innovation and Strategy Cisco Chair in Digital Business Transformation

Professor of Innovation and Strategy Michael Wade is an expert on digital transformation. He holds the Cisco Chair in Digital Business Transformation at IMD and is Director of IMD’s Global Center for Digital Business…

Professor Didier Bonnet
Professor of Strategy and Digital Transformation

Didier Bonnet focuses on digital economics, digital strategy, disruptive innovation, and the process of large-scale digital transformation for global corporations. A globally recognized thought leader on digital…

Tomoko Yokoi
Researcher at IMD

Tomoko Yokoi is a researcher and writer at the Global Center for Digital
Business Transformation at IMD. She is a Forbes contributor on topics related to digital transformation and innovation, and her articles have…

Dr Nikolaus Obwegeser
Professor and Director at Institute for Information Systems and Digital Transformation

Nikolaus Obwegeser is a professor and director of the Institute for Digital
Technology Management at the Bern University of Applied Sciences (BFH). His areas of expertise include digital business transformation and…

Book preview

“Hacking Digital” is highlighting all the pitfalls digital transformation comes with – a book I wish I had when I started my first digital transformation journey. This finally goes beyond the theory and gives great practical hacks and watch-outs – useful for everyone no matter where they are on their digital transformation journey!

Anja Lagodny Chief Digital Officer and VP Digital Strategy, Japan Tobacco International

“Hacking Digital” is an essential read to navigate any Digital Transformation journey. The authors offer an invaluable guide for anyone who wants to understand the shift companies need to make in order to become successful in the digital era.

Barbara Martin Coppola Chief Digital Officer, IKEA Retail

“Hacking Digital” is a fantastic toolbox for Digital Transformation leaders. It’s a great “Swiss Army Knife” of very specific tools for the many questions that come up at each stage of the Digital Transformation journey.

Tony Saldanha President, Transformant

“Hacking Digital”, with its wealth of practical advice, will help you to develop the hacking mindset required to speed up your digital transformation and overcome the traditional challenges that you will invariably face in these complex journeys.

Eric Chaniot General manager, Cross Industry Solutions, Microsoft
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