Implement and accelerate your organization’s digital transformation

Digital transformation has become a necessity, yet research suggests that 87% of digital transformation initiatives fail to meet expectations. If you’ve been tasked with implementing your organization’s digital transformation, you need to be aware of the pitfalls you will inevitably encounter and be familiar with experience-based best practices.

This program is based on a decade of research on digital transformation and hundreds of interviews with business leaders involved in it. It will enable you to:

  • Discover best practices for implementing the digital transformation of your business
  • Accelerate and take the risk out of digital transformation by drawing on real-world experiences
  • Develop a clear mental roadmap of the main challenges you will face, and a toolbox of actionable solutions to them

You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.

Learn how to set up and implement a successful digital transformation

Learn how to set up and implement a successful digital transformation

Understand how to maximize ROI from digital projects

Understand how to maximize ROI from digital projects

Know how to respond faster and more effectively to digital disruption

Know how to respond faster and more effectively to digital disruption

Prepare yourself to transition your organization into a digital business

Prepare yourself to transition your organization into a digital business

Your learning journey

Your five-week journey will take you through the entire digital transformation process, from initiation to implementation, scaling, and the point when digital is firmly anchored within an organization and needs to be sustained. You will not only prepare to address the main challenges at every stage of the process, but will also translate these learnings into actionable steps for your organization.

Each week of the program requires 4-6 hours of time commitment and includes clear learning objectives and deliverables to help you self-measure the impact of your learning. You will be accompanied by a dedicated executive coach who provides you with weekly feedback and support, and helps you translate what you learn to your own context. 

Work on your own digital implementation challenges
Work on your own digital implementation challenges
Flexible online format
Flexible online format with weekly deliverables
Weekly one-on-one coaching
Weekly one-on-one coaching
Connect with others via group and peer work
Connect with others via group and peer work
Learning journey - visual
You and your class

You are a business leader, middle manager, digital project manager or practitioner seeking a practical, step-by-step approach to digital business transformation. You need insights into proven solutions to the common pitfalls of digital implementation in order to succeed your own.

If you have completed other IMD digital transformation programs, you will find this program a valuable next step in your learning journey as it offers hands-on, practical advice on implementing your digital transformation. 

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. They will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways, during and beyond your learning experience.

What our participants say

Benefit from faculty expertise and research

Didier Bonnet, Professor of Strategy and Digital Transformation at IMD

Professor Bonnet’s areas of expertise span digital economics, digital strategy, innovation and the process of large-scale digital transformation for global corporations. He is also a strategy consultant and EVP with Capgemini Invent, where he leads the digital transformation practice. He has more than 30 years' experience in strategy development and business transformation for global clients and has worked in over 15 countries.  

Michael Wade, Professor of Innovation and Strategy at IMD

Professor Wade holds the Cisco Chair in Digital Business Transformation and is Director of the Global Center for Digital Business Transformation. His areas of expertise relate to strategy, innovation, and digital transformation. Previously, he was Academic Director of the Kellogg-Schulich Executive MBA Program. Michael has been nominated for teaching awards in the MBA, International MBA, and Executive MBA programs. 

Unfortunately, most digital transformations fail, but that doesn’t need to be the case. This program provides step-by-step solutions to the most common challenges.

Michael Wade

We’ve gathered learnings from hundreds of practitioners to give anyone leading digital transformation the best chance of success.

Didier Bonnet
Next start & fee
Length: 5 weeks of study (4-6 hours per week)


CHF 1,950

Special offer

CHF 1,750 for IMD alumni


Application deadline:

Application deadline closes 2 weeks before the program starts. 


» View full details of admission, payment & cancellation processes

Is your company part of IMD NEXUS*?

IMD NEXUS members receive a number of seats in addition to a wide range of further benefits and services. If you are applying via your corporation, please check internally that you are eligible to apply before submitting your application.

*formerly IMD's Corporate Learning Network (CLN)


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