Are you letting the machines decide your metrics?
AI can default to measuring whatever is easiest to find and simplest for another system to score, regardless of intent. Time for some human oversight, says Robert Vilkelis. ...
by Matthias Altendorf Published August 20, 2026 in Brain Circuits • 2 min read
The current political noise around sustainability may tempt boards to stay quiet and do the minimum by simply meeting regulatory requirements. This is a mistake: boards need to invest more time in sustainability – including scrutinizing its values and returns – but ensure that they invest in the projects that make a difference to the bottom line. Test whether your board is heading in the right direction by asking these questions:
Boards must avoid both overzealous advocacy of sustainability without strategic discipline and apathetic disengagement disguised as pragmatism. Longevity lies in a balanced, rigorous approach to sustainability as a driver of economic success.
President and Chairman of the Supervisory Board, Endress+Hauser
Matthias Altendorf is President and Chairman of the Supervisory Board at Endress+Hauser, leading the global family business in measurement and automation technology with a focus on innovation, sustainability, and long-term strategic growth.
October 15, 2026 • by Robert Vilkelis in Brain Circuits
AI can default to measuring whatever is easiest to find and simplest for another system to score, regardless of intent. Time for some human oversight, says Robert Vilkelis. ...
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