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Innovating through the storm

CEO Circle

Innovating through the storm

Published 21 February 2023 in CEO Circle • 7 min read

Growth may be slowing across the global economy, but CEOs commitment to innovation should not waver, advises Cyril Bouquet, IMD Professor of Strategy and Innovation.

With the global economy teetering on the brink of recession, CEOs might be tempted to turn from the risk of innovation to focus on maintaining a financially healthy business.  

However, this could be a huge mistake. Businesses that persevere with investment in innovation, even in economically challenging conditions, consistently outperform their peers in the medium term. As CEOs plan their paths through the recessionary storm, they should not neglect the imperative to nurture a culture of innovation. 

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