Gain a comprehensive toolbox for innovation breakthroughs and build your entrepreneurial skills

What is the common thread between Yamaha, Apple, Alibaba, Microsoft, Uber and Amazon? These companies are all clear leaders in their industries, and all embrace innovation and entrepreneurial thinking as part of their overall business strategy.

To survive and maintain a competitive edge, companies must continuously innovate and re-invent themselves. However, innovation in theory is one thing but applying it in practice to real-world business problems is quite another.

IMD has partnered with the International Olympic Committee (IOC) and the Union of European Football Associations (UEFA) to bring you the Innovation In Action program.

You will put innovation and your entrepreneurial thinking into practice with a real-world innovation challenge, bolster your leadership skills and apply what you have learned to your own business with a concrete action plan.

Who is this program for?


Learn the skills of successful entrepreneurs

design thinking

Get hands-on training in ideation, design-thinking and prototyping techniques


Identify factors that can derail or slow down your efforts to innovate


Engage people in your vision with powerful rhetorical and storytelling techniques


Flesh out key learnings and identify relevant applications to your own work

Innovation skills are best acquired through concrete hands-on experience

During the program, partnering with UEFA and the IOC, you will practice innovation and hone your entrepreneurship skills. The program is delivered as an immersive experience at IMD campus as well as 2 days at UEFA and IOC Headquarters in Lausanne.
You will get the chance to meet and get inspired by renowned keynote speakers from the entertainment industry and top level professional athletes.

Throughout the program you will be working on a concrete, real-world challenge and explore innovative ways to increase the appeal and fan engagement with Women’s Football.

Embrace design thinking and learn key innovation frameworks
Dive into a real-world innovation challenge
Learn from inspirational industry keynote speakers
Reflect on and improve your own leadership style and effectiveness
Program learning journey
Innovation in Action

Module 1 - liVe virtual sessions schedule (subject to change)

liVe virtual Date Times (CET) Topic
Session 1 27 September 15:00-17:00 Kick-off
Session 2 04 October 15:00-17:00 Think like a designer
Session 3 11 October 15:00-17:00 Understand what customers want
Session 4 19 October 15:00-17:00 Leverage the power of new technologies
Session 5 25 October 15:00-17:00 Innovate the business model
Session 6 Week of 31 October Set timing with your coach Capture learning and define objectives
Is this program for me?

This program welcomes participants from all industries. A typical class includes 50% of participants from sports and entertainment and 50% from other industries.

  • Are you trying to grow and sharpen your innovation capabilities as a leader or as a team?
  • Are you working for an established organization that needs to escape the business as usual and explore disruptive new trajectories and business ideas?
  • Are you facing deep customer shifts and searching for a toolbox that will let you imagine new experiences and drive change in your industry?

This program is designed for individual entrepreneurs, managers and executives who want to learn the mindset and skills required to steer customer innovations from early concept development to validated breakthrough solutions. It will appeal to people from a wide range of industry sectors, operating both within and beyond the world of sports and entertainment.


Benefit from faculty expertise and research

Cyril Bouquet - Professor of Strategy and Innovation

Cyril Bouquet helps organizations reinvent themselves by letting their top executives explore the future they want to create together. His research helps people and organizations learn how to become more radical in their thinking to disrupt the market in positive ways.
Cyril has published his work in the most prestigious academic journals and is the co-author of Alien Thinking: The Unconventional Path to Breakthrough Ideas

Program director's thought leadership

by Professors Cyril Bouquet, Jean-Louis Barsoux, Michael R. Wade


By Professors Cyril Bouquet and Michael R. Wade


By Professors Cyril Bouquet, Jean-Louis Barsoux and Michael R. Wade

Get inspired by a core team of professionals and experts who will be joining Prof. Cyril Bouquet. Previous edition speakers include:
Julie Uhrman

Julie Uhrman – Co-Founder and President, Los Angeles' Angel City Football Club of the National Women's Soccer League; founder and CEO of OUYA game console company; named one of Adweek's 2020 Most Powerful Women In Sports, one of the 100 Most Creative People in Business by Fast Company and one of the Creative 50 by AdAge

Christophe Dubi

Christophe Dubi oversees the management of all aspects of the Olympic and Youth Olympic Games. He works in collaboration with partners across the Olympic Movement with a mission to ensure the Games remain among the world’s premier sporting events and leave a lasting and meaningful legacy.

Before taking up his current position, Christophe served as IOC Sports Director from 2007 to 2014. He has written and lectured extensively about sports management and his vision of the Olympic Games and their unique contribution to sport, the economy and culture.

A graduate in Economics and holder of a Masters in Sports Administration from Lausanne’s Public Administration Higher Education Institute, Christophe spent his early career in finance, real estate and as a teacher of political economics.

Emmanuelle Roger

Entrepreneur and sports fan, Emmanuelle co-founded 4 years ago to build the future of the fan experience. is now operating at an international scale, recognized for its expertise in Augmented Reality and awarded for its sports solutions ARISE. Passionate about innovation and creation, she has been working for more than 10 years with major players of the sports industry (UEFA, Bundesliga, NHL, Roland Garros, etc) to create and deliver experiences for millions of fans.

Samuel Westberg

In the sportstech industry for the last 10+ years, Samuel has been leading sales across different startups. With Livelike, he had the luxury of working with all sorts of sports entities (clubs, leagues, federations, broadcasters...) and on some of the major sporting events (FIFA WC, Roland Garros, Clasico etc...). In 2019, Samuel decided to launch his own agency called LaSource to represent the best sportstech organizations in Europe. LaSource provides strategy, sales, account and marketing support to accelerate the companies' growths. LiveLike, Greenfly and Slate are the current organizations of LaSource's portfolio

Angela Ruggiero

Angela Ruggiero is global sports leader, having served as an elite athlete, advocate, educator, administrator, advisor, investor, board member, and now visionary CEO in the world of sport.

She is a 4-time Olympian and Gold medalist in Ice Hockey and was the first woman to play and score a point in a men’s professional hockey league in 2005, with the Tulsa Oilers. Angela is a member of the 2015 Hockey Hall of Fame and the 2019 Olympic Hall of Fame.

Angela has been named to Sports Business Journal's 40 Under 40 List as well as Forbes’ Top 25 Most Powerful Women in Sport. She is a graduate of Harvard Business School (MBA), Harvard College (BA), and the University of Minnesota (M.Ed.).

Next start & fee
Duration: 6 liVe sessions over 6 weeks plus one weeks face to face on Lausanne campus, IOC and UEFA headquarters


IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

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