Gain a comprehensive toolbox for innovation breakthroughs and build your entrepreneurial skills

What is the common thread between Yamaha, Apple, Alibaba, Microsoft, Uber and Amazon? These companies are all clear leaders in their industries, and all embrace innovation and entrepreneurial thinking as part of their overall business strategy.

To survive and maintain a competitive edge, companies must continuously innovate and re-invent themselves. However, innovation in theory is one thing but applying it in practice to real-world business problems is quite another.

IMD has partnered with the International Olympic Committee (IOC) and the Union of European Football Associations (UEFA) to bring you the Innovation In Action program.

You will put innovation and your entrepreneurial thinking into practice with a real-world innovation challenge, bolster your leadership skills and apply what you have learned to your own business with a concrete action plan.

Who is this program for?


Learn the skills of successful entrepreneurs

design thinking

Get hands-on training in ideation, design-thinking and prototyping techniques


Identify factors that can derail or slow down your efforts to innovate


Engage people in your vision with powerful rhetorical and storytelling techniques


Flesh out key learnings and identify relevant applications to your own work

Innovation skills are best acquired through concrete hands-on experience

During the program, partnering with UEFA and the IOC, you will practice innovation and hone your entrepreneurship skills. The program is delivered as an immersive experience at IMD campus as well as 2 days at UEFA and IOC Headquarters in Lausanne.
You will get the chance to meet and get inspired by renowned keynote speakers from the entertainment industry and top level professional athletes.

Throughout the program you will be working on a concrete, real-world challenge and explore innovative ways to increase the appeal and fan engagement with Women’s Football.

Embrace design thinking and learn key innovation frameworks
Dive into a real-world innovation challenge
Learn from inspirational industry keynote speakers
Reflect on and improve your own leadership style and effectiveness
Program learning journey
Innovation in Action
Is this program for me?

This program welcomes participants from all industries. A typical class includes 50% of participants from sports and entertainment and 50% from other industries.

  • Are you trying to grow and sharpen your innovation capabilities as a leader or as a team?
  • Are you working for an established organization that needs to escape the business as usual and explore disruptive new trajectories and business ideas?
  • Are you facing deep customer shifts and searching for a toolbox that will let you imagine new experiences and drive change in your industry?

This program is designed for individual entrepreneurs, managers and executives who want to learn the mindset and skills required to steer customer innovations from early concept development to validated breakthrough solutions. It will appeal to people from a wide range of industry sectors, operating both within and beyond the world of sports and entertainment.


Benefit from faculty expertise and research

Cyril Bouquet - Professor of Strategy and Innovation

Cyril Bouquet helps organizations reinvent themselves by letting their top executives explore the future they want to create together. His research helps people and organizations learn how to become more radical in their thinking to disrupt the market in positive ways.
Cyril has published his work in the most prestigious academic journals and is the co-author of Alien Thinking: The Unconventional Path to Breakthrough Ideas

Program director's thought leadership

by Professors Cyril Bouquet, Jean-Louis Barsoux, Michael R. Wade


By Professors Cyril Bouquet and Michael R. Wade


By Professors Cyril Bouquet, Jean-Louis Barsoux and Michael R. Wade

Next start & fee
Duration: 6 liVe sessions over 6 weeks plus one weeks face to face on Lausanne campus, IOC and UEFA headquarters

liVe virtual and Lausanne campus

CHF 8,900


Special launch fee discount of 20% for IMD alumni


IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

IMD business school rankings

Our executive education programs are ranked highly by the world's most influential business publications.

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