Alex Osterwalder
Alex Osterwalder
Alex Osterwalder

Visiting Professor

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Alex Osterwalder is a visiting professor. He is founder and CEO of Strategyzer, entrepreneur, author, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map together with Yves Pigneur – practical tools that are trusted by millions of business practitioners from leading global companies.

Osterwalder’s books include Value Proposition Design, Testing Business Ideas, The Invincible Company, High-Impact Tools for Teams, and the international bestseller Business Model Generation. Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder also holds the Thinkers50 Strategy Award and the European Union’s inaugural Innovation Luminary Award.

Strategyzer, the company he co-founded in 2010, is an innovation powerhouse providing online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

In 2019, Osterwalder chaired the Drucker Forum, the premier annual business management conference. A frequent and popular keynote speaker, he travels the world, discussing his ideas and strategies at Fortune 500 companies, premiere innovation conferences, and leading universities.

He holds a doctorate from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization connecting local responses to global issues around the world.

Insight for Executives
Beyond subscription models: Recurring revenue-generating patterns
Beyond subscription models: Recurring revenue-generating patterns
With Netflix’s recent loss of subscribers, it may be time to move away from membership and towards alternative models of customer retention
Published 10 August 2022