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Case Study

Paul Numi: A suit with a rock & roll dream

By Cyril Bouquet and Peter Corijn

7 pages

December 2012

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Reference: IMD-3-2344

Paul Numi is at a crossroad. He is a successful executive in a major multinational but he is also an aspiring artist trying to “make it” in a seriously crowded music industry. Though he turned 50, he cannot shake off that rock and roll itch. How will Paul Numi compete? The case can be used in conjunction with the IMD Industry Note IMD-3-2343 “Turmoil and Revolution in the Music Industry.”

Learning Objective

The case is designed to help participants examine issues of strategy positioning in largely unattractive industries.

Keywords

Industry Analysis, Strategy Positioning, General Management, Strategy

Settings

Switzerland
Media, Music
2012

Type

Field Research

Available Languages

English

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