CR Beer’s bold bet: refreshing China’s biggest brewery

Consumer Goods

CR Beer’s bold bet: refreshing China’s biggest brewery

13 May 2025 • by Mark J. Greeven, Sophie Liu, Wei Wei in Consumer Goods • 10 min read

How CR Beer, the brewer of Snow beer and the exclusive Chinese partner of Heineken, redefined its legacy by shifting from mass‑market volume to premium innovation and Baijiu diversification under the bold...

Continue reading

Latest

Learn Brain Circuits

Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
 
Read more 

Explore Leadership

What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
 
Read more

Join Membership

Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
 
Sign up
X

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience