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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

Material advantage: How circular strategies drive business value_2

Material advantage: How circular strategies drive business value

15 hours ago • by Julia Binder, Manuel Braun in Strategy • 10 min read

Circularity has evolved from a waste reduction tactic into a strategic driver of business value, helping companies secure resources, manage risk, and deliver superior customer outcomes in an increasingly volatile world.” ...

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Green-Energy-1

The hidden rules of green innovation: What leaders get wrong about regulation

February 26, 2026 • by Ivan Miroshnychenko, Knut Haanaes, Julia Binder in Innovation • 8 min read

Environmental policy doesn’t drive green innovation equally everywhere. Our research shows it falters in advanced economies, accelerates innovation in emerging ones, and relies on informal networks where formal institutions fall short....

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