Managing the four tribes for successful transformations
Most transformations fail because leaders treat employees as one group – when in fact they belong to four distinct tribes that each demand a different approach....
Author
Carsten Lund Pedersen
Carsten Lund Pedersen is an Associate Professor at the IT University of Copenhagen as well as Copenhagen Business School in Denmark, where he does research in artificial intelligence, digital transformation and business development. His work has been published in the MIT Sloan Management Review, Industrial Marketing Management, Psychology & Marketing, Business Horizons, as well as numerous digital articles in HBR and Nature, among others.
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