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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

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An unlikely icon – Why no one foresaw the impact of the ‘thumbs up’ button

4 hours ago • by Martin Reeves, Bob Goodson in Innovation • 8 min read

We click on the ‘like’ button seven billion times a day, but the tech pioneers who came up with the idea never saw its true potential. The best innovations are messy, serendipitous,...

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The 4 strategic personas of GenAI – which one are you? 

August 26, 2025 • by Konstantinos Trantopoulos , Yash Raj Shrestha, Amit M. Joshi, Michael R. Wade, Jingqi Liu in AI • 3 min read

Generative AI (GenAI) promises massive transformation, but only if strategy and execution align. After studying 100 GenAI implementations across sectors, we’ve found that most firms fall into four GenAI personas. Each reflects...

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