sustainable products

A marketing playbook for sustainable products 

19 hours ago • by Goutam Challagalla, Frédéric Dalsace in Sustainability • 7 min read

Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...

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Adopt an entrepreneurial mindset to take responsibility and capture the opportunities presented by the climate emergency

26 October 2021 • by Julia Binder, Knut Haanaes, Anette Mikes, Natalia Olynec, Peter Tufano in Leadership • 8 min read

Professors from IMD and Oxford Saïd Business School explore the opportunities and risks presented to executives as they transform their businesses on the road to decarbonization....

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New podcast series

Demystifying venture asset management

Insights into the world of Venture Capital

In this new series from IMD and its Venture Asset Management Initiative, experts explore the dynamic realm of venture capital. Where innovation meets investment, and ideas transform into thriving enterprises.

 

Episode 4 with Chris DouvosFull seriesMore on finance

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