Omega x Swatch MoonSwatch: the challenges of success
Swatch has a smash hit with its latest product, the MoonSwatch. But the newest supply chain choke point is making it difficult to react and harvest the benefits of the launch...
Luxury
CHANEL CFO: ‘The finance department is central to making the ESG agenda happen’
As the luxury sector comes under pressure to reduce emissions, CFOs will play an important role in measuring progress and making sure that asset allocation has a positive impact on broader society,...
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Three paradoxes luxury brands face in the digital era
14 April 2022 • by Hannes Gurzki in Luxury • 6 min read
Extending products and experiences into the digital world and using consumer insights to personalize the interactions will help luxury brands maintain exclusivity and stimulate consumers' fantasies in the digital age....
The future of luxury trade shows is ‘smart’, but not in the digital sense
24 January 2022 • by Fabienne Lupo in Luxury • 6 min read
The pandemic badly hit the ‘salons', the traditional way in which luxury brands do business, but don’t write them off yet. ...
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Three steps to execute an augmented retail strategy in the luxury goods industry
Distribution changes are calling for luxury brands to become more comfortable with digital. However, physical distribution remains relevant, so the focus should be on connecting customers’ online and offline journeys to help...
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