Luxury

Luxury

Navigating luxury in an era of economic uncertainty: Strategies for success

14 February 2024 • by Stéphane J. G. Girod, Jana M. Arden, Barbara Rybka in Luxury • 9 min read

With the global economy facing its slowest growth in three decades, luxury brands are facing challenges from shifting consumer behaviors to geopolitical tensions. Navigating them requires innovative approaches to digitalization at scale....

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