Be close to people and show vision: pandemic lessons for luxury
Chief executive of leading Swiss luxury watch brand says COVID-19 prompted a complete reassessment of the business model....
July 6, 2026 • by Stéphane J. G. Girod, Yuki Iida in Consumer Goods • 8 min read
Lalique CEO Nina Müller on turning the French crystal maker’s disruptive artistic heritage into a platform for the future – and why, in luxury's new era, independence may be its greatest asset....
Continue readingApril 21, 2021 • by Stéphane J. G. Girod in Luxury • 5 min read
Distribution changes are calling for luxury brands to become more comfortable with digital. However, physical distribution remains relevant, so the focus should be on connecting customers’ online and offline journeys to help...
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