Why future-facing luxury brands must favor excellence over perfectionÂ
What does it mean to be excellent, not perfect, in 2024, and why should luxury brands weave the answer into their strategy? ...
Author
Vanessa Signorini
Vanessa Signorini (IMD Executive Program Marketing Management II 2016) is an expert in luxury business. She co-founded and serves on the Executive Board of the IMD Luxury 2050 Forum. In 2013, she founded Darling Chérie Jewellery, a firm that operates in the Luxury Goods & Jewelry industry.
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Navigating luxury in an era of economic uncertainty: Strategies for success
With the global economy facing its slowest growth in three decades, luxury brands are facing challenges from shifting consumer behaviors to geopolitical tensions. Navigating them requires innovative approaches to digitalization at scale....
