Barbara Rybka

Barbara Rybka is the Chief Customer Officer at Commerce Layer, Inc., bringing experience from previous roles at Gucci, Etsy, Isobar and American Express. As a customer-centric and results driven global executive, she has spent her career shaping digital strategy, leading brand and marketing initiatives, and driving transformation within corporations at the national and global levels. Barbara holds an MBA at IMD.

Latest publications


Navigating luxury in an era of economic uncertainty: Strategies for success

14 February 2024 • by Stéphane J. G. Girod, Jana M. Arden, Barbara Rybka in Luxury • 9 min read

With the global economy facing its slowest growth in three decades, luxury brands are facing challenges from shifting consumer behaviors to geopolitical tensions. Navigating them requires innovative approaches to digitalization at scale....


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