Trust and transparency: Building a media brand for the TikTok generation
Hugo Travers built a 20M-strong news audience by prioritizing accessibility, trust, and transparency, offering leadership lessons for the digital age....
Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and co-director of the Digital Transformation in Practice (DTIP) and Digital Transformation for Boards (DTB) programs. He also teaches strategy and digital transformation across several other open programs. For the past decade, Bonnet has led a joint research program with the MIT Initiative on the Digital Economy (IDE) at the MIT Sloan School of Management, exploring the impact of digital technologies on business models and society. He brings more than 30 years of experience in strategy development and business transformation, working with a wide range of global organizations.
June 26, 2026 • by Didier Bonnet in Artificial Intelligence • 6 min read
Hugo Travers built a 20M-strong news audience by prioritizing accessibility, trust, and transparency, offering leadership lessons for the digital age....
December 26, 2025 • by Mark Greeven, José Parra Moyano, Michael R. Wade, Amit Joshi, Jialu Shan, Didier Bonnet, Robert Hooijberg in Artificial Intelligence • 8 min read
Is your organization AI-ready? IMD professors and researchers predict 2026 trends in artificial intelligence. Read on and prepare to innovate – or be left behind. ...
November 27, 2025 • by Didier Bonnet, Achim Plueckebaum in AI • 3 min read
The business case for AI is realized when the application is scaled, not in the use cases of the pilot phase. Use the checklist below at the outset to ensure the transition...
November 17, 2025 • by Didier Bonnet in I by IMD Podcasts • 2 min read • Podcast available
AI has leapt from obscurity to ubiquity, reshaping work and society. But its flaws run deep, forcing leaders to balance its promise with its dangerous limitations. ...
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