Didier Bonnet

Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and program co-director for Digital Transformation in Practice (DTIP) and Leading Customer Centric Strategies (LCCS). He also teaches strategy and digital transformation in several open programs such as Leading Digital Business Transformation (LDBT), Digital Execution (DE) and Digital Transformation for Boards (DTB). He has more than 30 years’ experience in strategy development and business transformation for a range of global clients.

Latest news

Four ways to get the best out of troubled Twitter

Twitter’s future: lift off or crash and burn?

20 January 2023 • by Didier Bonnet, Jialu Shan in Innovation • 6 min read

Elon Musk’s reign at the social media giant has got off to a chaotic start, but he’s no fool and could yet take the company on an unconventional path to prosperity. Here’s...

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Combine technology and people for design thinking on steroids

4 March 2022 • by Didier Bonnet, Patrick Reinmoeller in Innovation • 8 min read

The human-centered approach to problem-solving holds the key to unlocking both high-value opportunities for customers, and driving strategic change within organizations. ...

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Unpacking the digital transformation at IKEA

15 February 2022 • by Didier Bonnet, Michael R. Wade in Innovation • 8 min read

In an I by IMD interview, Barbara Martin Coppola, Chief Digital Officer of IKEA Retail (Ingka Group) explains how she is helping to take the company, famous for its out-of-town stores and...

Questions you need to be asking about your digital transformation

28 January 2022 • by Didier Bonnet in Brain circuits • 2 min read

Most companies undergoing digital transformation want to improve their customers' experience, but data shows they aren't succeeding. Why?...

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