Twitter’s future: lift off or crash and burn?Â
Elon Musk’s reign at the social media giant has got off to a chaotic start, but he’s no fool and could yet take the company on an unconventional path to prosperity. Here’s...
Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and program co-director for Digital Transformation in Practice (DTIP) and Leading Customer Centric Strategies (LCCS). He also teaches strategy and digital transformation in several open programs such as Leading Digital Business Transformation (LDBT), Digital Execution (DE) and Digital Transformation for Boards (DTB). He has more than 30 years’ experience in strategy development and business transformation for a range of global clients.
20 January 2023 • by Didier Bonnet, Jialu Shan in Innovation • 6 min read
Elon Musk’s reign at the social media giant has got off to a chaotic start, but he’s no fool and could yet take the company on an unconventional path to prosperity. Here’s...
4 March 2022 • by Didier Bonnet, Patrick Reinmoeller in Innovation • 8 min read
The human-centered approach to problem-solving holds the key to unlocking both high-value opportunities for customers, and driving strategic change within organizations. ...
15 February 2022 • by Didier Bonnet, Michael R. Wade in Innovation • 8 min read
In an I by IMD interview, Barbara Martin Coppola, Chief Digital Officer of IKEA Retail (Ingka Group) explains how she is helping to take the company, famous for its out-of-town stores and...
28 January 2022 • by Didier Bonnet in Brain circuits • 2 min read
Most companies undergoing digital transformation want to improve their customers' experience, but data shows they aren't succeeding. Why?...
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