The real story of AI’s rise from winters to workplaces
AI has evolved from skepticism to ubiquity, transforming work and productivity while exposing deep limitations in truth, reliability, and human dependence....
Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and co-director of the Digital Transformation in Practice (DTIP) and Digital Transformation for Boards (DTB) programs. He also teaches strategy and digital transformation across several other open programs. For the past decade, Bonnet has led a joint research program with the MIT Initiative on the Digital Economy (IDE) at the MIT Sloan School of Management, exploring the impact of digital technologies on business models and society. He brings more than 30 years of experience in strategy development and business transformation, working with a wide range of global organizations.
November 14, 2025 • by Didier Bonnet in The Interview • 6 min read
AI has evolved from skepticism to ubiquity, transforming work and productivity while exposing deep limitations in truth, reliability, and human dependence....
November 12, 2025 • by Didier Bonnet, Jialu Shan in Artificial Intelligence • 12 min read
Google may have escaped major penalties in a landmark search monopoly ruling, but will the search giant survive the rise of LLMs and changing user behavior?...
October 28, 2025 • by Didier Bonnet, Achim Plueckebaum in AI • 3 min read
With AI fever in overdrive, everyone is searching for winning AI use cases. However, the process feels like solving a giant jigsaw puzzle without a picture on the box to guide you....
October 14, 2025 • by Michael R. Wade, Didier Bonnet, Tomoko Yokoi, Nikolaus Obwegeser in AI • 3 min read
Working in silos is one of the biggest obstacles to digital success. The key to real digital transformation is to align the various business units in the organization. Here’s how to avoid...
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