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Brain Circuits

What does a good AI use case look like? 

Published October 28, 2025 in Brain Circuits • 3 min read

 

With AI fever in overdrive, everyone is searching for winning AI use cases. However, the process feels like solving a giant jigsaw puzzle without a picture on the box to guide you.

Test your knowledge of the basics below

What is a good AI use case?

What is a useful AI experiment?

What are the characteristics of successful AI use cases?

 

Key learning

Use cases should be essential components of your AI strategy. The successful ones will increase your certainty about where the real AI-driven business value is in your organization.

Authors

Didier Bonnet

Professor of Strategy and Digital Transformation

Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and co-director of the Digital Transformation in Practice (DTIP) and Digital Transformation for Boards (DTB) programs. He also teaches strategy and digital transformation across several other open programs. For the past decade, Bonnet has led a joint research program with the MIT Initiative on the Digital Economy (IDE) at the MIT Sloan School of Management, exploring the impact of digital technologies on business models and society. He brings more than 30 years of experience in strategy development and business transformation, working with a wide range of global organizations.

Achim Plueckebaum

Achim Plueckebaum is an Executive-in-Residence at IMD. He is a global, entrepreneurial senior executive with strong experience in the life sciences industry, combining a highly successful CIO and business-leader digital/data career track, with additional experience in management and startup consulting and finance/M&A. Achim holds a master’s degree in information systems from Stevens Institute of Technology, USA and an MBA from the University of Giessen, Germany, and Napier University, Edinburgh, Scotland.

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