Professional woman walking confidently through a busy city street, representing proactive career advancement

Brain Circuits

Are you creating career opportunities or waiting for them?

Published October 27, 2026 in Brain Circuits • 3 min read

People often mistakenly assume their hard work will automatically be recognized and rewarded. Jennifer Jordan shares what it really takes to advance.

Why careers stall

It’s tempting to want to believe that every decision in an organization is based on merit, but this is rarely the reality. Hiring and promotion decisions are more often influenced by numerous biases, from affinity bias to confirmation bias, making every decision subjective. And because companies sometimes prefer to fill senior roles without advertising them, relationships matter more than applications.

Compounding this challenge is the fact that, once you reach a certain level, everyone is a top performer. What counts now is not so much results but what differentiates you from the pack. The scenario can be more complicated in global organizations, where leaders and teams are frequently dispersed across locations, making it even harder for decision-makers to see or appreciate your unique contributions. In effect, your work can’t speak for itself because it doesn’t have a mouth.

Having someone more senior speak positively about your results gives you added credibility.

What it really takes to advance

For these reasons, visibility is key: advancing to senior roles requires intentionally taking charge of your career by building your network, seeking visibility opportunities, communicating your goals, and asking for support.

This means giving serious consideration to your profile and how you are perceived by decision-makers, especially when your next role is not obvious. In effect, you need to let the “system” (or more precisely, key influencers in the system) know where you want to go.

Having someone more senior speak positively about your results gives you added credibility here, because it comes from someone whose voice already carries weight. 

Developing negative capability by “failing forward” is also key. This means cultivating the ability to take risks, sit with discomfort and uncertainty, face rejection, and persevere, especially as you move into more senior roles.

Checklist

Ask yourself the following questions when thinking about your career progression:

  • Am I investing significantly more time in my performance compared to my exposure, brand, and network-building?
  • Am I clear on what will move me forward, and am I acting on these forces? 
  • Am I comfortable with embracing discomfort?
  • Am I willing to make myself vulnerable by asking for support?
  • What stretch opportunities can I seek out?
  • How unique are my contributions within the system (i.e., what differentiates me from others at my level)?
  • Have I identified potential sponsors within or outside the organization?
  • How do I increase my visibility with key decision-makers?
  • Am I communicating my goals to the people who matter?

Key takeaway

Career progress requires intentional action, clarity about where you want to go, visibility around the value you create, and investment in the relationships that shape opportunity.

Authors

Jennifer Jordan

Professor of Leadership and Organizational Behavior

Jennifer Jordan is a social psychologist and Professor of Leadership and Organizational Behavior at IMD. Jennifer’s teaching, research, and consulting focus on the areas of digital leadership, ethics, influence, and power. She has received specialized training and certifications in lie and truthfulness detection, as well as in conflict resolution within organizations. She is Program Director of the Women on Boards and the Leadership Essentials program, and co-Director of the Leading Digital Execution program.

Related

Learn Brain Circuits

Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
 
Read more 

Explore Leadership

What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
 
Read more

Join Membership

Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
 
Sign up

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience