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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

Computer chip in a shipping container

The long way to China: What chip smuggling reveals about trade today

8 hours ago • by José Caballero in Geopolitics • 8 min read

A Taiwan chip-smuggling case reveals how export controls, geopolitical rivalry, and supply-chain governance are redefining the rules of global trade. ...

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The business value of gamification: Three pathways to new customer acquisition

January 8, 2025 • by Michael G. Jacobides, M. Dalbert Ma, Konstantinos Trantopoulos , Vasilis Vassalos in Brain Circuits • 3 min read

Well-designed games can bring in new users, who may eventually become customers. This can lead directly to new revenue streams or boost interest and brand equity by association. In the second of...

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