
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

by Faisal Hoque Published January 24, 2025 in Brain Circuits • 3 min read
Learning starts with a conscious act to understand yourself as a leader. You have to learn who you are as a person and decide what kind of leader you want to be, because every organization is a reflection of its leader.
Second, you have to educate yourself about what’s going on in the outside world, including technological change, social change, and geopolitical shifts, to understand the perspective of others.
The third part of learning is to understand the organization itself. A good leader is completely attuned to the psychology of the organization and how it relates to the world around it.
You have to do extensive research before you can begin development. For example, to create a unique value proposition, you have to know where you can add value. This value-driven approach depends on research. You also have to understand your current capability: there’s no point trying to do something that the organization is not ready to do or cannot execute.
This is about generating a set of ideas for your innovation portfolio. It’s also about identifying and distributing risk, so that if one idea doesn’t work you utilize another one. Collaboration is key here: any innovation in today’s marketplace is highly cross-disciplinary and requires cross-collaboration.
Take-off comes from execution. This relates to outliers: out of a series of innovations, one or two will be outliers. You need to focus on these in a way that allows you to create real value (take-off). You therefore have to create two streams of revenue: short-term and long-term (or sustainable) revenue, because you’re not going to be around to create long-term revenue if you cannot generate enough today.
In business, 90% of innovations fail. That means you have to craft a series of ideas and test them to see whether they work. Transformation starts with studying where you are now in relation to your customer base and the outside world to identify options.
In an ever-changing world, organizations need to scrap ingrained habits and processes and reinvent themselves to succeed.

Executive Fellow at IMD and founder of SHADOKA and NextChapter
Faisal Hoque is a transformation and innovation leader with over 30 years of experience driving sustainable innovation, growth, and transformation for global organizations, including Mastercard, American Express, GE, PepsiCo, JPMorgan Chase, IBM, Northrop Grumman, the US Department of Defense, and the Department of Homeland Security. He is the founder of SHADOKA and NextChapter, among other companies, and is a three-time winner of Deloitte’s Technology Fast 50 and Fast 500 awards. Hoque is a best-selling and award-winning author of 11 books, including the USA Today and LA Times bestsellers Reimagining Government (2026) and Transcend (2025), a Financial Times book of the month named a “must-read” by the Next Big Idea Club. His 2023 book Reinvent was published in association with IMD and became a #1 Wall Street Journal bestseller. His research and thought leadership have been recognized globally; he also serves as a judge for MIT’s IDEAS Social Innovation Program.

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