How Coca-Cola’s business-first approach beat the digital transformation odds
With most digital transformation initiatives ending in failure, we explore the formula behind Coca-Cola Eurasia and Middle East’s success....
Ideas and inspiration
for business leaders
I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.
Managing the four tribes for successful transformations
Most transformations fail because leaders treat employees as one group – when in fact they belong to four distinct tribes that each demand a different approach....
Continue reading
Share
How not to talk about climate change: agency, not urgency
Corporate messages about the climate crisis can evoke feelings of helplessness. In contrast, life-affirming narratives can help drive constructive climate action. Use this checklist of dos and don’ts to ensure you are sending...
Cybersecurity: the risks and opportunities in the scaling of industrial AI
Concerns over the ‘unpredictability’ of AI are widespread, but Industrial AI proves the value proposition of this tool, says Öykü Işık. This article explains how to build security into your strategy....
10 years on: Was Trump wrong about ‘Made in China 2025’ all along?
How China’s journey of self-reliance, innovation, and strategic resilience under “Made in China 2025” continues to redefine its global role amid ongoing geopolitical tensions and renewed policy challenges....
Integrity, authenticity, and the art of responsible leadership
February 27, 2025 • by Mias de Klerk in Audio articles • 12 min read
A framework for becoming a caring and ethical leader in an increasingly turbulent and complex world....
Audio available
Can you spot the talent markers that predict future success?
Long-trusted ways of developing leadership talent are outmoded. Tania Lennon and Misiek Piskorski say it pays to recognize the four interconnected factors linked to sustained leadership success in dynamic environments....
Compliance cost or stabilizing economic force? Why CFOs should consider what the CSRD means for global trade
While some firms may look to exploit regulatory arbitrage in response to the Corporate Sustainability Reporting Directive (CSRD), long-term trends point to regulatory alignment and technology advances making EU sustainability reporting rules...
Like Wikipedia, embrace the opportunity of community
February 25, 2025 • by David Wagner in Audio articles • 10 min read
Introducing ‘community-centricity’ – an inspirational idea for leaders and organizations to focus on customers to include economic and societal impact....
- Audio available
Are you building a biodiversity strategy? A five-step guide
The need to protect nature is a challenge for all companies. But do you know the potential business benefits of a successful biodiversity strategy? Take this short quiz to test your knowledge...
Surviving the cut: What do you do when your coworkers get laid off?
Business traditionally emphasizes the consequences of downsizing on the leavers, but what happens to those who stay? In the aftermath of corporate restructures, 'survivors’ find themselves navigating a complex mix of emotions...
The CHRO agenda: 3 questions to ask yourself to plan for the unexpected
An increasingly complex business environment demands CHROs to be outward-looking, future-looking, and highly collaborative. Check your readiness using this three-point questionnaire and refer to the tips for guidance if in doubt....
Latest magazine
Events
Book Club webinar
21 May
Karl Schmedders and Goutam Challagalla
Featuring the book Clean Winners by IMD's Goutam Challagalla and Frédéric Dalsace
New IMD podcast
Research
Exclusive videos
I by IMD books
Coaching tips
Brain Circuits
Latest podcasts
Leaders Unplugged
Oona Hathaway, should we still believe in the global order?
Oona Hathaway on war, global rules, and why business leaders may regret staying silent as international law is violated.
April 23, 2026
Family business
Potong: Rethinking legacy in a family business
Chef Pam transformed a 120-year-old family business into a Michelin-starred restaurant, showing how heritage can fuel innovation and competitive edge
April 21, 2026
Leaders Unplugged
Kirsty Coventry (IOC) on why leaders should train – and fail – like Olympians
What does it take to lead one of the world’s most visible institutions? IOC president Kirsty Coventry on athlete-style leadership, fairness in women’s sport, and the future of Olympic relevance.
April 9, 2026
Family business
Potong: Rethinking legacy in a family business
Chef Pam transformed a 120-year-old family business into a Michelin-starred restaurant, showing how heritage can fuel innovation and competitive edge
April 21, 2026
I by IMD Book Club
The biggest career barrier isn’t at the top. It’s at the first step
The greatest barrier to women’s advancement emerges early in a career, not at the top. Kweilin Ellingrud examines how the first promotion to manager shapes long-term progression.
March 23, 2026
Artificial Intelligence
Why women’s leadership matters in the age of AI
AI may become one of the most significant leadership opportunities for women in decades. Its impact will depend on how capability, governance, and leadership are built around it.
March 11, 2026
career transition
Bricklayer to architect: Seven transitions for leaders
Understand the seven major changes in leadership mindset and capabilities required for successful transition to enterprise leadership, as detailed by Michael D. Watkins.
April 23, 2026
Artificial intelligence
How to be authentic when nothing looks fake anymore
As generative AI erases the visible difference between real and fabricated content, authenticity becomes a strategic imperative. Prashant Saxena explains why perceived authenticity depends on three factors operating together and shows how to navigate this new reality.
April 22, 2026
Artificial intelligence
How to use AI to transform your board
AI is profoundly transforming the business landscape, presenting both significant opportunities and new challenges to boards. Here are five ways to use the technology as a powerful boardroom ally.
April 21, 2026
Webinars
Webinars
Live events
Join our monthly webinars to develop your leadership skills and explore trending topics.