Massimo D. Marcolivio is an IMD alumnus based in Switzerland. He has worked in different industries and organizations of various sizes and has 25+ years of professional experience, including 12 years at Dell Technologies. Leveraging his expertise in the business aspects of digital transformation, Marcolivio has co-developed, with Michael Wade, The Digital Transformation KPI project, an original framework to measure the impact of AI and digital technologies.
Using a framework of key performance indicators, Massimo D Marcolivio examines ways that the entertainment industry can profit from artificial intelligence innovations by increasing efficiency, boosting customer engagement, and enhancing creativity. ...
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