Keep an eye on marketing if you want to avoid a car crash
As campaign disasters at Apple, Bud Light, and Jaguar demonstrate, boards shy away from marketing oversight at their peril....
Audio available
I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

8 hours ago • by Arturo Bris in Geopolitics • 6 min read
World competitiveness is shifting from open markets to controlled systems, where power lies in mastering technology – with the risk that efficiency gains come at the expense of democracy itself, argues Arturo...
Continue readingJanuary 28, 2025 • by Su-Mei Thompson in Audio articles • 6 min read
As campaign disasters at Apple, Bud Light, and Jaguar demonstrate, boards shy away from marketing oversight at their peril....
January 28, 2025 • by Tania Lennon in Brain Circuits • 3 min read
Being able to think strategically is key to addressing the ever-increasing demands on leaders – but it’s easier said than done. Here are four key capabilities that will help you succeed in...
January 27, 2025 • by Didier Bonnet in Artificial Intelligence • 5 min read
No one expects CHROs to become technical experts, but with a firm grasp of the fundamentals they can help shape an intelligent approach to AI adoption...
January 27, 2025 • by David Bach, Natalia Olynec, Heather Cairns-Lee in Brain Circuits • 3 min read
Progress towards achieving the UN Sustainable Development Goals has been slow. Leaders need Inner Development Goals to become true sustainability champions....
January 24, 2025 • by David Bach, Simon J. Evenett, Öykü Işık, Arturo Bris, Julia Binder, Knut Haanaes, Sophie Bacq, Jennifer Jordan, Sarah E. Toms, Natalia Olynec in 2025 Trends • 13 min read
Business leaders at this year’s World Economic Forum sought to block out the political noise and focus on what’s happening in the real economy....
January 24, 2025 • by Faisal Hoque in Brain Circuits • 3 min read
Just as individuals can reap big benefits from kicking bad habits, businesses must consider scrapping old habits, processes, and ways of thinking to reinvent themselves and stay relevant. Here are five “LIFTS” to...
January 23, 2025 • by Alexander Fleischmann , Öykü Işık, Sarah E. Toms in Artificial Intelligence • 8 min read
As GenAI accelerates towards near universal integration, bias in data, algorithms and outcomes can be a significant risk to businesses and society. An IMD white paper with Microsoft Switzerland and EqualVoice launched...
January 23, 2025 • by I by IMD in White Papers • 3 min read
Addressing the risk of bias in Generative AI ...
January 23, 2025 • by Öykü Işık in Brain Circuits • 3 min read
Last year saw a nearly 60% surge in phishing attacks. While systemic defenses against such threats offer valuable protection, they are not enough. Enhance your resistance to phishing by taking this short...
January 22, 2025 • by Patrick Reinmoeller in Business transformation • 8 min read
In the face of growing competition from BYD and Tesla, Honda and Nissan's large merger wager may not be sufficient to bridge the gap. Thinking outside of the box may be essential...
January 22, 2025 in Business transformation • 5 min read
David Michels, CFO at Kinder Morgan, a leading US energy infrastructure company, explores how rapid AI and data center growth have quickly reshaped energy demand and what CFOs can do to navigate...
January 22, 2025 in Brain Circuits • 3 min read
Corporate DE&I is not simply a question of fairness. Implemented successfully, it pays off for both the company and society in general. Here’s how it’s done....
January 21, 2025 • by Julia Binder in Business transformation • 8 min read
Capitalism's fixation on financial metrics blinds us to the true cost of prosperity, eroding the very foundations of wealth creation. At the opening night of the SDG Tent in Davos, panelists called...
January 21, 2025 • by Anand Narasimhan in Audio articles • 7 min read
Our perceptions of responsible leadership have changed radically over time. Anand Narasimhan gives a brief history and explains why understanding these archetypes can inform your approach....
January 21, 2025 • by Shelley Zalis in Diversity, Equity, and Inclusion • 4 min read
In the early 1900s, Einstein’s Theory of Relativity, E = mc², reshaped our understanding of the universe and changed the world as we knew it. The Theory of Equality™, E = FQ²,...
January 21, 2025 • by Jennifer Jordan in Brain Circuits • 3 min read
It is critically important that leaders manage their emotions. How, for example, do you respond to negative feedback from a client? The following should help you respond more effectively to the ups...
January 20, 2025 • by David Bach, Richard Baldwin, Simon J. Evenett in Strategy • 9 min read
Once again, Donald Trump has promised bold yet unspecified moves that will add to the uncertainty facing executives. Business leaders must cut through the "policy fog" by focusing on what the re-elected...




Join our monthly webinars to develop your leadership skills and explore trending topics.

In this podcast series from IMD and its Venture Asset Management Initiative, experts explore the dynamic realm of venture capital. Where innovation meets investment, and ideas transform into thriving enterprises.

January 22, 2026 • by Shelley Zalis in The Female Quotient
Multigenerational teams bring competitive advantages. It’s vital to tap into the wisdom and experience of older workers, urges Shelley Zalis....

December 1, 2025 • by Shelley Zalis in The Female Quotient
True leadership starts with compassion. Small acts of humanity create lasting impact, shaping cultures rooted in inclusion, awareness, and collective responsibility....

January 21, 2025 • by Shelley Zalis in The Female Quotient
In the early 1900s, Einstein’s Theory of Relativity, E = mc², reshaped our understanding of the universe and changed the world as we knew it. The Theory of Equality™, E = FQ²,...

June 12, 2024 • by Shelley Zalis in The Female Quotient
Women often step back from their careers because caring responsibilities usually fall on them by default, thanks to outdated societal norms....

June 16, 2026 • by Sophie Bacq in Videos
Discover how bonding and bridging capital fuel change. Insights from Raising Social Capital show why trust is your company's hidden engine...

May 28, 2026 • by Karl Schmedders in Videos
A new book challenges the conventional belief that sustainability alone drives customer purchases. In a webinar hosted by Karl Schmedders, the book’s co-author, Goutam Challagalla, explains how companies can make sustainability...

May 12, 2026 • by Jean-François Manzoni in Videos
Niels B. Christiansen tells Jean-François Manzoni how he streamlined the leadership and targeted adult customers to re-energize the toy giant. ...

April 28, 2026 • by Murat Tarakci in Videos
Terence Mauri says leaders can turn disruption from a source of risk into a source of opportunity ...

June 18, 2026 • by Murat Tarakci in Podcasts
Former ING and UBS CEO Ralph Hamers on leading “banking’s biggest digital transformation” – and why AI may redefine financial advice....

June 11, 2026 • by David Bach in Podcasts
NATO futurist Florence Gaub on war, weak signals, Gen Z, and why leaders need not only foresight, but also science fiction to future-proof their organizations...

June 4, 2026 • by David Bach in Podcasts
Former U.S. National Security Advisor Jake Sullivan on why the post-Cold War world is over – and who is shaping the new rules of global business...

May 14, 2026 • by David Bach in Podcasts
Outokumpu CEO Kati ter Horst on steel, free trade, Europe’s competitiveness, AI, sustainability, and leading when the old rules are gone....
Explore first person business intelligence from top minds curated for a global executive audience