Ideas and inspiration
for business leaders

I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

Follow-the-money---Sustainability-Featured

Follow the money: Why sustainability is not dead, just smarter

April 17, 2026 • by Florian Hoos in Sustainability • 9 min read

The war on woke has not killed sustainability – it has stripped out the noise and left the issues that were always going to matter. ...

Continue reading

The business value of gamification: Three pathways to new customer acquisition

January 8, 2025 • by Michael G. Jacobides, M. Dalbert Ma, Konstantinos Trantopoulos , Vasilis Vassalos in Brain Circuits • 3 min read

Well-designed games can bring in new users, who may eventually become customers. This can lead directly to new revenue streams or boost interest and brand equity by association. In the second of...

Sunset on 2024

Predictions for 2024....How did we do?

December 20, 2024 • by Robert Hooijberg, Arturo Bris, David Bach, José Parra Moyano, Michael R. Wade, Julia Binder, Howard H. Yu, Simon J. Evenett, Alyson Meister, Salvatore Cantale, Stefan Michel in 2024 trends • 11 min read

At the end of last year, IMD professors outlined their expert predictions for 2024. Read on to find out who was proved wonderfully right by events, and whose crystal ball was occluded...

Latest IMD research

Featured partner content

A new report explores how industrial AI is helping organizations realize their sustainability goals.

Find out more

Podcast series

Demystifying venture asset management

Insights into the world of Venture Capital

In this podcast series from IMD and its Venture Asset Management Initiative, experts explore the dynamic realm of venture capital. Where innovation meets investment, and ideas transform into thriving enterprises.

Episode 4 with Chris DouvosFull seriesMore on finance

Audio articles

I by IMD & The Female Quotient

Latest videos

Latest podcasts

X

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience