LBMs can impact the digital world too
Scientists have pointed out that LLMs have limitations in terms of understanding user actions and reactions and of how changes in environment could affect these. This, they suggest, is where LBMs could become effective beyond the physical realm.
In sales and marketing, for example, an LBM that predicts customer behavior throughout the purchasing journey could facilitate businesses in driving engagement and conversion. In healthcare, technologies that do a better job of predicting when patients are about to deviate from their care plans – skipping medication, say, or reverting to damaging behavior – could allow health professionals to make preventive interventions. In financial services, LBMs could be effective in identifying behaviors indicative of fraud.
LBMs have significant advantages over LLMs in terms of predicting human actions and responses, incorporating contextual information, and interpreting emotional nuance. These skills can power digital outputs in complex systems and environments, just as robotics engineers hope they will power physical outputs.
This year has begun with fascinating developments in the LLM world, with the emergence of China’s DeepSeek prompting questions about how easily such models can be built and replicated. But the evolution of LBMs promises to be an even bigger story. The robots really are coming, so watch this space.
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