5. Navigating politics
Sustainability is no longer a politically neutral issue. CSOs must navigate a polarized landscape, particularly in regions where climate action and DE&I initiatives face opposition.
For example, businesses operating in the US face ESG-related pushback – and potential legal action – while European firms contend with stringent regulations. Successfully balancing these pressures requires strategic engagement with policymakers, investors, and the public.
Blackrock, Goldman Sachs, Wells Fargo, JPMorgan Chase, Bank of America, Citigroup, and Morgan Stanley recently backed out of the Net Zero banking alliance, a global financial network supporting net-zero carbon emissions by 2050.
Some CSOs are avoiding overly political or jargon-laden language. Instead, they use more human-centered language to discuss sustainability, helping to neutralize political backlash and keep the focus on long‑term value creation. Chief Executives for Corporate Purpose (CECP), a CEO-led coalition of over 200 businesses, has created a toolkit with suggestions such as, “our people, not social human capital”, “long-term success, not sustainability”, and “responsible leadership, not governance.” The idea is to ensure sustainability is synonymous with being future-ready, creating efficiencies, and uncovering opportunities.
Many, like Karen Pflug, Chief Sustainability Officer at Ingka Group (IKEA’s holding company), actively engage with government, advocating for policies like the EU’s Circular Economy Act to transform waste management and production practices and help meet the firm’s circular ambitions.
“This initiative has the potential to reframe waste as a valuable resource and strengthen the EU’s recycling industry,” she explains. She also supports harmonized Extended Producer Responsibility (EPR) schemes to improve recycling rates and reduce landfill dependency.
6. Managing uncertainty: geopolitical, supply chains, and regulatory shifts
CSOs are also increasingly involved in enterprise risk management. Geopolitical tensions, supply chain disruptions, and evolving regulations create uncertainty that directly impacts sustainability strategies. The COVID-19 pandemic and the Russian invasion of Ukraine exposed the fragility of global supply chains, pushing companies to rethink sourcing strategies, energy dependencies, and material inputs.
By working closely with CFOs and COOs, CSOs ensure that sustainability strategies enhance business continuity and resilience.