A marketing playbook for sustainable productsÂ
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively?...
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for business leaders
I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.
The future of banking
The structural forces reshaping global banking and the strategic decisions leaders cannot defer....
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How private and family-owned businesses can lead the way in building stakeholder value Â
Nine out of every ten employees globally work for a private business, and their capitalization and turnover dwarf those of list companies — but their challenge for the future is not only...
GenAI: The future belongs to those who pause and reflectÂ
May 3, 2024 • by Howard H. Yu in Artificial Intelligence • 7 min read
As GenAI captures the world’s imagination, executives should remember that it takes time to create a future-proof company....
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RWE’s Markus Krebber on building energy reserves to keep focused on the long termÂ
The RWE CEO tells Jean-François Manzoni how he is reshaping the power company to drive the energy transition and why leaders need to always keep something in the tank to remain resilient....
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How concession-making helps forge stronger relationshipsÂ
April 29, 2024 • by George Kohlrieser in Audio articles • 5 min read
Expert guidance on how and when to make concessions to foster healthy relationships and encourage a collaborative working environment....
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In the GenAI race, who will prevail? Expert tips for backing the winners
A flurry of venture capital activity presents investors with a challenge: how to distinguish genuine innovators from opportunistic players capitalizing on the AI hype. Enter Harshul Sanghi, a seasoned technology investor with...
The AI Dilemma: If we are as gods, we may as well get good at itÂ
April 26, 2024 • by José Parra Moyano in Artificial Intelligence • 8 min read
AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps, and misuses, author Art Kleiner tells José Parra Moyano....
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The challenge of setting ambitious targets as a leader
April 26, 2024 • by Angelica Adamski in Audio articles • 5 min read
Executive coach Angelica Adamski shares the challenges facing Lyndsey in aligning and leading a new and globally dispersed sales team....
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AI: a dystopian future for academic freedom?
April 23, 2024 • by Jerry Davis in Artificial Intelligence • 9 min read
GenAI can deliver cost and productivity benefits for colleges and students, but there is a dark side....
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AI and the hidden climate cost of ‘dark data’
April 22, 2024 • by José Parra Moyano, Christine Legner, Konrad Schulte in Artificial Intelligence • 6 min read
Training and fine-tuning AI models requires troves of data, but storing and processing that data is financially and environmentally costly. Here are three ways to address the problem....
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Leaders Unplugged
Oona Hathaway, should we still believe in the global order?
Oona Hathaway on war, global rules, and why business leaders may regret staying silent as international law is violated.
April 23, 2026
Family business
Potong:Â Rethinking legacy in a family business
Chef Pam transformed a 120-year-old family business into a Michelin-starred restaurant, showing how heritage can fuel innovation and competitive edge
April 21, 2026
Leaders Unplugged
Kirsty Coventry (IOC) on why leaders should train – and fail – like Olympians
What does it take to lead one of the world’s most visible institutions? IOC president Kirsty Coventry on athlete-style leadership, fairness in women’s sport, and the future of Olympic relevance.
April 9, 2026
I by IMD Book Club
When uncertainty becomes an advantage
Terence Mauri says leaders can turn disruption from a source of risk into a source of opportunity
April 28, 2026
Family business
Potong:Â Rethinking legacy in a family business
Chef Pam transformed a 120-year-old family business into a Michelin-starred restaurant, showing how heritage can fuel innovation and competitive edge
April 21, 2026
I by IMD Book Club
The biggest career barrier isn’t at the top. It’s at the first step
The greatest barrier to women’s advancement emerges early in a career, not at the top. Kweilin Ellingrud examines how the first promotion to manager shapes long-term progression.
March 23, 2026
Emotional intelligence
How to stop trying to be a superhero and enjoy being a leader
Trying to be a superhero leader can backfire. Discover how to delegate, set boundaries, and empower your team to prevent burnout and boost performance.
May 7, 2026
Leadership
5Â myths about reading people virtually
We tend to make snap judgments about people based on what we see on screen. Here are five unhelpful myths that often cloud our perceptions in virtual meetings.
May 6, 2026
Leadership
Are you listening to win, to fix, or to learn?
No matter the shape and form of dialogue, the way we listen is one of the simplest acts of connection, yet one of the hardest to master. Dorotea Brandin shows how to perfect a key part of manifesting leadership presence.
May 5, 2026
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