Why your personal brand matters
How people engage with you is shaped by your brand. If you are known to be reasonable, pragmatic, and strategic, they will want to work with or for you. But if you...
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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.
Driving high performance is about more than the need for speed
Once in pole position on the grid, Atlassian Williams F1 Team is rebuilding its competitive advantage. In conversation with Susan Goldsworthy, the company’s Chief Human Resources Officer, Ann Perrins, explains how people,...
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Endress+Hauser: How to future-proof a 70-year-old market leader
February 17, 2026 • by Goutam Challagalla in I by IMD Podcasts • 1 min read • 
Podcast available
Family ownership, strategic paranoia, and integrated sustainability: Matthias Altendorf on future-proofing global market leader Endress+Hauser....
AI and the CSO: Harnessing technology to drive sustainable competitive advantage
CSOs should harness artificial intelligence to embed sustainability at the center of strategy and growth. We explore how the most successful companies are already doing this. ...
The many faces of ‘juan’: How China’s labor evolution shows multinationals the cost of systems built on exhaustion
Some of China’s most profitable companies have thrived by piling pressure on workers – sometimes with tragic results. Zhike Lei outlines how multinationals can design work that avoids burnout and exploitation. ...
Scaling a startup: Why you must focus on the ‘who’ as well as the ‘what’
Passion for the product is vital to launch a startup, but it’s not enough to lead a scaling enterprise. David Sluss, Katie Badura, and Yufei Zhong share a two-step approach to...
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Cementing the future: How City Cement is pioneering low-carbon solutions for Saudi Arabia’s Vision 2030
As Saudi Arabia builds toward Vision 2030, City Cement’s CEO Majed Al-Osailan is leading a bold shift to make cement viable in a low-carbon future....
China’s primacy challenge: Government security imperatives override business logic
The great-power rivalry between China and the US is structural, not an aberration: zero-sum thinking, tech rivalry, and weaponized trade will outlast leaders and reshape business. ...
Decoding the New China Playbook: 9 strategic shifts that redefined the dragon in the decade to 2025
China's economy shows contradictory signals – macro headwinds yet surging innovation investment and competitive intensity. To decode this evolving reality, here are the nine key trends global businesses must understand about operating...
How to build a business that survives the next five years
Forget everything you’ve heard about genius CEOs, intuition, and heroic decision-making, says Susanne May – use Jensen Huang’s radical leadership of Nvidia as a blueprint to succeed in the AI era....
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I by IMD Podcasts
Driving high performance is about more than the need for speed
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March 12, 2026
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