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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

Follow-the-money---Sustainability-Featured

Follow the money: Why sustainability is not dead, just smarter

9 hours ago • by Florian Hoos in Sustainability • 9 min read

The war on woke has not killed sustainability – it has stripped out the noise and left the issues that were always going to matter. ...

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Everything you need to know about nonmarket strategy, part 1: Why do you need it?  

September 25, 2025 • by Michael Yaziji in Brain Circuits • 4 min read

Forward-thinking leaders proactively shape their external environment, turn uncertainty into certainty, and create substantial value in the process. In the first of a two-part series, Michael Yaziji explains why nonmarket strategy is a...

Rethinking-the-Formula-11

How shared ownership is reshaping sustainability at Bayer

September 22, 2025 • by Julia Binder, Esther Salvi in Best Practice in Sustainable Business Transformation • 10 min read

Daniel Schneiders, Bayer’s climate program director, is helping turn sustainability from a strategic goal into a lived practice by changing how teams take ownership, make decisions, and deliver impact across the company....

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